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Porsche Design
German product design studio
Porsche Design, legally Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG, is a German lifestyle brand and product design studio founded in 1972 by F.
A. Porsche, the designer of the original Porsche 911, known for its accessories such as sunglasses, pens, and watches.
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The current legal instantiation of the company, based in Ludwigsburg, Germany, was formed in November 2003 as a majority-owned subsidiary of Porsche AG to combine Porsche AG's and Porsche Design Group's accessories and licensing business into one single company.
The company's activities are focused on the Porsche Design Studio (since 2015 Studio F. A. Porsche) in Zell am See, Austria, which also works for other companies in the field of industrial and product design, and the "Porsche Design" and "Porsche Driver's Selection" brands.
History
The Porsche Design Studio was established in Stuttgart, Germany, in 1972 by Prof. Ferdinand Alexander Porsc